![]() It all started in 2011, when Sweden based DJ Shahrukh Sheikh remixed Abida’s Ghoom Charakhra, which went viral on YouTube. The Ghoom Charakhra singer has never shied away from innovating her compositions by using electronic arrangements in her music, and the latest journey Parveen has ventured on is by fusing her sufi kalam and gayeki (style of singing) with electronic dance music (EDM). ![]() In turn, it seems the Sufi songstress is just as inspired from these new-age musicians, who have the power to reach out to a younger audience. Her music has also served as inspiration for countless acts from subcontinent, one of the earliest being Junoon in the 90s. Previously, Parveen made headlines courtesy her collaborations with pop-stars such as Ali Azmat and Atif Aslam. The world renowned Sufi singer has truly embraced the essence of the mystical philosophy by embracing new music forms and melding her distinctive style of music with popular western genres to spread her message of love and harmony to a wider audience. Abida Parveen and genre innovation go hand in hand.
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